Is It Time To Stop Supporting Companies Who Clearly Don’t Care About Their Customers?

3 min read

Just now

It has become abundantly clear in the last few months, that many large companies do not care for their customers. They have a very low opinion of them and some have openly mocked their customers.

Considering most of the CEOs are billionaires, how can we expect them to care about those they deem beneath them? Unfortunately for the billionaires, we are the ones who put them there in the first place. It is US purchasing their goods on a daily basis that allows them to take home billions of dollars in profit each year. And it is us who can take that away from them. So why don’t we?

The issue is we are living during dark times when everything seems bleak. Small treats such as buying fast food or iced coffees, for example, are some of the few things that keep us going. As does getting lost in TV shows on one of the streamers. We have convinced ourselves that the world around us needs to be that way. That all we can do is try to derive pleasure from small things, while we are at the same time funding the very people who are causing the problems in the first place. It’s a vicious cycle. It is also one that cannot continue. It will end one of two ways. When we stop buying from them, or they take every last penny and we are unable to buy from them anymore.

It seems grossly unfair to ask someone to stop buying a certain product. To stop treating themselves after all the hard work they do. But if we don’t break this cycle, we won’t even be able to afford these items.

Ask yourself this — what would happen if you stop buying your morning coffee from a certain chain? Or grabbing a meal from a particular fast food chain? What would happen if you went back to watching DVDs instead of using the streamer? The truth is your life will go on just as it has before. Perhaps you would be slightly inconvenienced, for example, walking a little further to get a coffee from a different store. Or having to get up to change the DVD, but we did these things before and we survived. It’s really not a big deal, yet it is made to sound like a big deal by the very people who want to sell you something. They act like you are stupid for doing things the slightly harder way. The way we did things for years and it was never questioned.

If knowing that your money is going into the pockets of a billionaire, intent on destroying the planet, isn’t enough for you, then consider that they truly think you are an idiot. Twice now they have been caught talking about their customers like they don’t matter. These are not isolated incidents, these men truly believe that you are a simpleton who can be sold anything.

They rely on things like brand loyalty to keep people coming back for more. And yes, we do like our routine, we do like to know what we’re getting and from where. But is it really such a chore to go to a different store? Is it really so awful to do something different? Why not try it, once a week? See how it goes. If you never try anything different, you’ll never know anything different.

But do know that every time you line a billionaire’s pockets, they are using that money to destroy the world around us. We live in a finite world and sooner or later it is going to catch up to us. We are the ones with the power. If our money put them there, then the lack of money can remove them.

Christmas is the perfect time to try to cut back. To save your money or spend it somewhere else. Find a local store to shop at. Pick one day of the week to try something new. Let that be your New Year’s resolution. Because you can’t complain that nothing ever changes, if you’re not willing to change things too. Billionaires have no reason to change when it keeps them rich. Which means the solution lies with us.