THE FUSE

We are one of the world’s top ten wine-producing nations. We have what is arguably the most creative and exciting wine industry on the planet – and yet we cannot sustain a wine media. There are a couple of online sites, some blogs, and a few print columns. The annual Platter’s SA Wine Guide sells a fraction of the copies once snapped up within weeks of publication. Wine has almost no presence on radio and even less on TV. Except for social media – the most transient and least engaging form of contact – our wines have no real platform on which to strut.