Highsnobiety | 04.03.2026 00:45
In the basement of The Vinyl Factory and through Phonica Records, Reebok rewound the tape and pressed play again. Staged as part of the brand’s Born Classic. Worn For Life. campaign, Reebok Full Circle served as a reminder that classics are defined by the communities who wear them, and that their future depends on who picks them up next. For three days, heritage and new energy shared the same room—past icons, present voices and the next generation passing the baton in real time.
