Imbibe Magazine | 29.04.2026 21:05
Despite the increasing globalization of popular cuisine, wine pairings have often struggled to keep up. Ask a sommelier or an wine-loving friend what pairs well with a Pinot Noir, and you’re likely to hear the standard fare, like pasta or pizza. But thanks to exposure and access to a diversity of cuisines, the new generation of wine drinkers has a multi-faceted palate. “If the wine industry doesn’t understand the change in people’s experiences and also pairing wines with it, it’s a huge missed opportunity,” says Lois Cho, the co-founder of Imbibe 75 alum CHO Wines and founder of AAPI Food & Wine in Oregon.
