Africa’s richest people are warming up to Instagram - here’s why
Billionaires Africa | 15.12.2025 04:15
Africa's richest people have traditionally stayed under the radar for reasons that range from security to culture to strategy. For a long time, being unknowable was part of being powerful. Now the world is different: reputations are built online, controversies live online, philanthropy is expected to be visible, and younger audiences don’t trust what they can’t see.
