SHEP Training Helps Farmers Better Understand Markets and Plan Production
Farmers Magazine | 18.09.2026 15:08
The continuation of the SHEP Approach Training of Trainers (ToTs) Workshop placed farmers and agricultural trainers closer to the realities of the market through practical activities and hands-on learning. The training focused on helping participants understand how farmers can use market information to make better decisions about what to produce, when to produce it and where to sell it. Instead of focusing only on production, the SHEP Approach encourages farmers to understand customer needs and market opportunities before making important farming decisions. This approach can help producers reduce the risk of growing products without a clear market and improve their ability to respond to what buyers want. The latest training day combined market visits, group discussions, presentations and practical exercises to strengthen participants’ ability to apply these principles when supporting farmers.
