Ford + Filson Rethink What a Luxury Bronco Looks Like
Design Milk | 22.08.2026 03:33
In the early 1990s, Ford’s then-new Explorer stood out from the growing pack of sport-utility vehicles with a particularly unusual feature: a trim level. Specifically, an upscale one called “Eddie Bauer,” inspired by the outdoor clothing company that was then in vogue. It proved quite the success, with the trim going on to become a staple of the carmaker’s lineup for more than a decade. More than 30 years later, Ford is once again teaming up with a fashionable maker of outerwear—Seattle-based Filson—to give one of its off-roaders an edge in a crowded, cutthroat market.
