Whatnot acquires Shaped to power real-time live shopping recommendations
TechCrunch | 16.07.2026 00:00
Livestream shopping app Whatnot announced Wednesday that it has acquired Shaped, a machine learning company that specializes in real-time recommendation and search systems. The deal is meant to strengthen Whatnot’s discovery and personalization capabilities as the platform continues to expand across new product categories and millions of buyers.
