Blizzard Is Open To GenAI But The Overwatch Devs Don’t Want It: ‘We Want This To Feel Like A Handcrafted Universe’
Kotaku | 06.02.2026 00:22
As AI continues to encroach on game development, the worry that the studios that make your favorite games are dabbling in the tech, especially for art assets and written dialogue, grows ever greater. Sometimes this concern and the scrutiny that comes with it are well-founded, but other times it leads to witch hunts with fans seeing AI-generated art where it actually doesn’t exist. Blizzard’s Overwatch team has been the subject of these moments of mass hysteria. So what exactly is Blizzard’s stance on genAI? Well, it sounds like the company itself is of one mind, while the Overwatch team itself is in a different camp.
