Design Indaba | 12.06.2026 14:56
At the Design Indaba’s 25th anniversary, South African musician, poet and cultural icon Sho Madjozi opened the conference with her undeniable creative energy and unapologetically African perspective. Delivering a part performance-part design talk, Sho Madjozi shared how identity, heritage and popular culture can become powerful tools for creative expression and cultural representation. Known for blending her Tsonga traditions with contemporary music, fashion and storytelling, Madjozi's presentation explored how embracing local identity can create work that resonates globally without compromising authenticity.
