Reflected Glory and the Guillermo Rodriguez Phenomenon
Psychology Today | 10.10.2026 05:08Deadline recently ran the headline “Guillermo Rodriguez is finally getting his moment”. The Jimmy Kimmel sidekick, dancing with pro partner Witney Carson, has been the unexpected hit of the current season of Dancing With The Stars. Why all of a sudden are so many people Guillermo fans? A psychological phenomenon called ‘BIRG’ may be part of the answer.
