Vertu wants executives to pay $6,880 for an AI agent — here’s how it actually performs
TechCrunch | 18.07.2026 05:55
AI has become the smartphone industry’s latest battleground, with manufacturers racing to add AI-powered features to attract mainstream consumers. Vertu is taking a different path: the UK-founded luxury phone maker, known for hand-finished devices often costing tens of thousands of dollars, has built its business selling status symbols to the ultra-wealthy rather than competing on specs. Its Alphafold targets affluent buyers, particularly chief executives, pairing luxury materials with an AI agent designed to automate parts of an executive’s working day.
