Designing Dignity: The Business Lessons Behind Cranium Medical Products

StartUp Magazine | 23.01.2026 18:30
Designing Dignity: The Business Lessons Behind Cranium Medical Products. Cranium Medical Products did not begin with a desire to manufacture furniture. It began with discomfort. A deep, unsettling awareness that mental health patients were often treated in environments that did not reflect care, dignity, or respect. For founder Allen Cliffe, this realisation became the catalyst for building a business that would challenge how mental healthcare spaces are designed, equipped, and valued.