THE FUSE

Farmers in South Africa face increasing competition and changing consumer habits. More customers are searching online to find fresh produce, dairy, livestock, and artisanal farm products. For small and medium-sized farms, establishing a strong digital presence is essential to reach local buyers and increase sales. Google My Business (GMB) provides an accessible platform for farmers to showcase their farms, products, and services to people nearby, making it easier for customers to find and support local agriculture.