Building Trust From the Ingredient Up: The Business Lessons Behind Essentially Natural
StartUp Magazine | 23.01.2026 16:30
Building Trust From the Ingredient Up: The Business Lessons Behind Essentially Natural. In a market crowded with wellness claims and green promises, Essentially Natural stands out for a quieter reason. It was built on restraint. Founded in 2014 by cousins Vicki Berry and Janet Askew, the brand emerged from a growing awareness that what people put into and onto their bodies, and into their environment, matters. Rather than chasing trends, the founders focused on control, clarity, and care. That focus would become the foundation of a business trusted by a growing community of conscious consumers and creators.
