The TCL QM9K is an excellent flagship TV, but I’m not sure who it’s for

The Verge | 12.12.2025 23:45
TCL has been a solid competitor in the midrange TV market for years, going head-to-head with Hisense. Not only are TVs from both manufacturers competitive on features, they even use similar nomenclature to categorize their TV lines — the TCL QM8 and Hisense U8, QM7 and U7, and QM6 and U6. But with TCL’s new flagship QM9K, its sights are set higher, toward Sony and its flagship Bravia 9.