Turning challenges into opportunities: Leadership lessons from Viaplay’s global expansion
SmartBrief | 27.01.2026 20:09
Scaling a media brand globally isn’t just about reach or resources — it’s about clarity of purpose. In a crowded, hyper-competitive streaming landscape, Viaplay Group has taken a different path, one rooted in identity, adaptability and partnership rather than brute-force expansion. In a recent conversation with Vicki Lins, president and CEO of CTAM, Vanda Rapti, executive vice president of Viaplay Select and content distribution at Viaplay Group, offered a clear guiding principle behind the company’s international strategy:
