The Time Horizon Growth Model Is Dead. Here’s What Should Replace It.
Harvard Business | 24.06.2026 19:15
When McKinsey introduced the Three Horizons of Growth model in 1999, it gave enterprises a time-based vocabulary for thinking about innovation portfolios: the three-to-five-year Horizon 3 for the long-range bets, the medium-term Horizon 2 for adjacencies, and the immediate- and short-term Horizon 1 for the core business.
