THE FUSE

In October 2022, Adidas AG terminated its partnership with Kanye West in what became one of the most expensive brand divorces in corporate history. The German sportswear company had built one of the most lucrative footwear collaborations the industry had ever seen alongside West, generating over $1.7 billion in annual revenue at its peak and contributing an estimated $1.5 billion to his personal net worth. When the partnership ended, Forbes recalculated. West's net worth dropped from approximately $2 billion to $400 million almost overnight. The billionaire was gone. The brand, however, was not.