Billionaire Rihanna walks away from Puma as her revived Fenty sneaker deal ends
Billionaires Africa | 25.05.2026 22:21
Rihanna is a sneaker free agent again. The billionaire mogul has quietly ended her revived Fenty x Puma partnership, closing a second chapter with the German sportswear brand after a three-year contract ran its course. According to industry reports, the deal that began in March 2023 will not be renewed, and the singer chose to walk away rather than re-sign.
