THE FUSE

Being willing to advertise your energy drink and lite beer with the suggestion that customers might want to piss it out into a bottle and send the results to their local AI data center is perhaps indicative of the plunging public sentiment around the AI industry. That’s the latest stunt pulled by Liquid Death, the $1.5 billion canned water company, which teamed up with Garage Beer and one of its investors, NFL player and Super Bowl winner Jason Kelce (who is now Taylor Swift’s brother-in-law), for a new ad campaign titled “We want your pee.”