THE FUSE

Play is a central tenet of life, for both kids and adults alike – imagination, free play, and experimentation fuel creativity, whether through doodling, building, or a game of tag, nurturing confidence and social connection along the way. Yet as academic pressures intensify and parenting styles evolve, children are left with less time for unstructured play, and adults even less so, despite our shared need for moments of silliness. Paving the way for new paradigms, Keep It Curious by Tuleste Factory opens the door to a fantastical, surreal realm where imagination meets refinement, and design itself becomes a form of lived fantasy.