How Luthi Creatives Turned Hand Painted Sneakers into a Growing South African Brand
StartUp Magazine | 10.12.2025 15:30
How Luthi Creatives Turned Hand Painted Sneakers into a Growing South African Brand. Luthi Creatives began with one simple idea from founder Thobile Ntuli: transform ordinary sneakers into personalised works of art. Based in Durban, Thobile built her brand by customising and hand painting both old and new sneakers for clients who wanted something fresh, expressive and one of a kind. What started as a craft rooted in creativity has grown into a brand recognised for originality, quality and a personal touch that sets it apart in a crowded market.
