The rise of functional beverages — Are they worth it?
Bona Magazine | 11.03.2026 22:23
The beverage aisle has transformed dramatically. Where shelves were once dominated by soft drinks and sugary juices, they are now filled with drinks promising better sleep, sharper focus, improved gut health, glowing skin, and enhanced athletic performance. These drinks are part of a growing category known as functional beverages — drinks formulated not just to hydrate, but to deliver specific health benefits.
