Presence over product: How Varsity Vibe builds connection with the consumer
Bizcommunity | 28.08.2026 20:07
Our most recent Student Spend survey indicates that despite demanding academic schedules and a restricted budget, South African youth value their lived experience above all else. With approximately 9% of their total average monthly spend going towards entertainment, it comes as no surprise that the answer to proposed recreational plans is almost always affirmative.
