Invasive Trees Into Opportunity: The Story and Business Lessons Behind Morumotsho Charcoal
StartUp Magazine | 18.05.2026 15:30
Invasive Trees Into Opportunity: The Story and Business Lessons Behind Morumotsho Charcoal. In many rural communities, invasive trees are seen as a problem. They consume water, spread aggressively, and damage local ecosystems. For Atang Ramabele, those same trees became the foundation of a growing business with environmental and economic impact.