Unlaced: How Two Johannesburg Brothers Built a Luxury Streetwear Brand During COVID
StartUp Magazine | 21.10.2026 14:30
Unlaced: How Two Johannesburg Brothers Built a Luxury Streetwear Brand During COVID. When the COVID era created uncertainty across businesses and disrupted everyday life, two brothers in Johannesburg were developing an idea of their own. Their interest in high fashion and luxury became the starting point for Unlaced, a footwear and streetwear business built around premium products and a more elevated approach to sneaker culture.
