The Quiet Rise of Sitting Pretty and Emma Longden’s Slow Fashion Vision
StartUp Magazine | 14.05.2026 16:30
The Quiet Rise of Sitting Pretty and Emma Longden’s Slow Fashion Vision. Fashion trends move fast. One week a garment is everywhere, the next week it is forgotten at the back of a cupboard. For years, the global fashion industry trained consumers to buy more, wear less and replace quickly. Against that backdrop, Emma Longden chose to build something radically different.
