Rain: How a South African Skincare Brand Turned Local Craft Into Global Growth
StartUp Magazine | 29.09.2026 14:30
Rain: How a South African Skincare Brand Turned Local Craft Into Global Growth. Rain’s story begins far from the international retail footprint it has today. Its humble beginnings were in Ladybrand, a small rural village on the Free State border between South Africa and Lesotho. From those beginnings, the business developed from a manufacturing wholesaler into a proudly South African international brand with 30 retail stores.