EA’s Generative AI Evangelism Now Includes Cover Art
Kotaku | 26.11.2025 22:12
The NHL 26 Deluxe Edition features the Tkachuk hockey family on the cover. The Panthers’ Matthew Tkachuk and Senators’ Brady Tkachuk appear alongside their father, the legendary power forward Keith Tkachuk, beneath bright lights on a hazy skating rink. What EA hasn’t previously disclosed is that it employed generative AI tools to help with the creation of the $100 version’s promotional art.
