C.P. Company’s Milan Design Week collaboration with Alessi reimagines the ritual of morning coffee, complete with clothes to match
Wallpaper | 13.04.2026 17:00
Lorenzo Osti, director of C.P. Company, was initially sceptical when a partnership with Italian homeware institution, Alessi, was suggested to coincide with Milan Design Week. Osti, who is the son of C.P. Company founder Massimo Osti, felt that ‘the world of steel products was too polished and refined’, at odds with the Bologna-founded brand’s subculture-infused sportwear, which is garment-dyed to prevent it looking too ‘new’.
