How Differently Found the Space Between High-Street Fashion and Designer Wear
StartUp Magazine | 15.10.2026 14:30
How Differently Found the Space Between High-Street Fashion and Designer Wear. In Johannesburg in 2018, two cousins looked at the fashion market and saw a gap. Silver and Michelle had both grown up loving clothes, but the options available to them did not quite fit what they were looking for. Large retail chains offered accessibility, yet the cousins felt they often lacked the quality, fit and attention to detail they wanted. Designer fashion offered another option, but it felt out of reach.
