Absa Cape Epic injects close to 11 billion into the Western Cape economy in 20 years

Bizcommunity | 20.03.2026 19:27
As Absa Cape Epic celebrates its 20th year with Absa Group as title sponsor, the milestone highlights far more than sporting endurance. It marks one of South Africa’s longest-running corporate sponsorships and demonstrates how sustained partnerships can deliver meaningful economic and social impact.
Over the past two decades, the globally acclaimed mountain bike stage race has grown into a major economic driver for the Western Cape. The event has contributed close to R11bn to the provincial economy, boosting tourism, supporting local businesses and creating employment as riders, teams and spectators travel from across the world to participate in the eight-day race.
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