THE FUSE

Big Brother Mzansi season 5 winner, content creator, and brand ambassador Sweet Guluva has had an incredible week, walking away with three major awards for his work in social media and television. On 22 November 2025, he won two awards at the South African Social Media Awards (SASMA)—the People’s Choice Award and Best Social Media Newcomer of the Year—showing just how much influence he has in the digital space.

His achievements didn’t stop there. Sweet Guluva also received the Best Male TV Personality award at the National Film and TV Awards, bringing his total haul to three prestigious awards in just one week. Sharing his excitement on social media, he expressed heartfelt gratitude to his supporters, saying, “I’d like to take this moment to thank everyone who keeps riding with me, to my amazing Sweet Gees and beyond. Your love, votes, and support is the reason moments like this happen. All glory to God for the grace over my life. I love you all, and we’re only getting started.”

Fans and fellow celebrities quickly flooded his social media with congratulations. Content creator Nate Setwaba commented, “Congratulations Brother!!! The world is your oyster!!!” Mzansi Magic brand ambassador Uyanda Hlangabezo wrote, “Congratulations boizen. Your hard work, talent, and dedication truly shine, and you absolutely deserve this recognition. Uyakhathaza!!” Another fan, vilakatitenele, added, “SASMA confirmed that you are the People’s Choice, never doubt that.”

The South African Social Media Awards are known as the ultimate recognition for digital creators. They honour influencers, brands, and agencies that use social media creatively and effectively. While there are many awards for marketing and social media, SASMA is unique because it puts the spotlight directly on influencers, celebrating their impact, creativity, and connection with audiences.

For Sweet Guluva, these awards are not just trophies—they represent the support of his fans, his team, and everyone who has followed his journey from reality TV star to one of South Africa’s most popular influencers and television personalities. With his energy, passion, and drive, Sweet Guluva continues to inspire young creators across the country.