You'll now have to fork out for an additional subscription if you want to watch 4K content on Prime Video

Engadget | 14.03.2026 00:40
Amazon is raising the price of its ad-free Prime Video subscription and locking 4K UHD streaming behind this new tier. Starting April 10 for US customers, a rebranded Prime Video Ultra subscription will cost $5 per month, up from $3 per month.