How to watch Samsung's "First Look" CES 2026 presentation on Sunday
Engadget | 03.01.2026 03:00
Samsung is arguably the 800-pound gorilla of CES, with a full spectrum of products that range from phones and computers to refrigerators, AI assistants and rolling robots. But for CES 2026, the company is switching things up a bit: Instead of its longtime midday Monday press conference, the Korean giant will take the lead of the show with a Sunday night presentation.
