Benson Boone Says Bad Bunny’s Halftime Show Will Bring in a ‘Whole New Audience’ Ahead of Super Bowl Ad Debut

Billboard | 28.01.2026 21:05
Benson Boone is making his Super Bowl commercial debut in a campaign co-starring Ben Stiller this February, with Instacart’s hilarious new ad set to air during first quarter — shortly before Bad Bunny takes the stage for the Halftime Show.