THE FUSE

If yesterday’s Ubisoft announcements of cancellations and studio restructuring and promises to focus on gen-AI were intended to win back shareholder confidence, it’s safe to say that’s not really worked out. At the start of trading today, the publisher’s share price dropped to its lowest level in 14 years, a third of their value wiped out overnight, and that’s after years of colossal falls. In fact, an Ubisoft share bought in June 2018 has now dropped in value by more than 95 percent.