Fourth Trimester: The Women’s Wellness Brand Making Room for Every Stage of Womanhood
StartUp Magazine | 09.11.2026 11:30
Fourth Trimester: The Women’s Wellness Brand Making Room for Every Stage of Womanhood. Women’s wellness is often discussed in separate chapters. Fertility, pregnancy, breastfeeding, postpartum recovery and menopause can each become their own conversation, product category or marketing campaign. Fourth Trimester takes a broader view. Its message is that women deserve support throughout their lives, not only during the moments society traditionally associates with motherhood.
