Endulini Fruit: How Three Generations of the Ferreira Family Built South Africa’s Premier Citrus Empire
Farmers Magazine | 27.01.2026 15:08
Since 1953, Endulini Fruit has thrived in the fertile Gamtoos Valley, building a legacy of quality, integrity, and innovation. What began as a family venture has grown into one of South Africa’s most respected citrus producers. Under CEO Pietie Ferreira, a third-generation farmer, Endulini Fruit has become a benchmark for sustainable farming, efficient packing, and reliable export. The Ferreira family started citrus farming with land inherited by Espie Ferreira. In the early 1990s, Pietie joined the family business, later joined by his brother Eppie. After industry deregulation in 1994, the family left the cooperative and established independent packing and export operations. This move laid the foundation for Endulini Fruit’s growth into a major producer, packer, and exporter of South African citrus.
