Inside the World of VIVIERS: A Masterclass in Building Conscious Luxury
StartUp Magazine | 28.07.2026 14:30
Inside the World of VIVIERS: A Masterclass in Building Conscious Luxury. Some brands begin by asking what customers want to buy. VIVIERS began by asking something much deeper. Founded by Lezanne Viviers in April 2019, VIVIERS emerged from Johannesburg, nestled within the area known as the Origins of Humankind. From the outset, the brand set out to create artistic, conceptual and Earth conscious clothing through a process that values craftsmanship, transparency and thoughtful design over mass production.
