How MetaLab is transforming protein from gym essential to pantry staple
Bizcommunity | 08.04.2026 15:34
Protein is often linked to "gym bros" pursuing their quest to bulk up. Yet the ingredient has recently surfaced everywhere — from Khloe Kardashian’s Khloud Protein Popcorn to Parmalat’s launch of protein yoghurts. Building on this growing mainstream interest, a South African brand is transforming protein from a gym essential into a pantry staple.
