Why smart businesses are prioritising customer retention over customer acquisition
Bizcommunity | 16.10.2026 16:18
When initially getting a business off the ground, growth is often measured by the ability to attract and win new customers. New sales bring in revenue, create momentum and provide tangible proof that things are moving in the right direction. It is therefore understandable that many small and medium enterprises (SMEs) have historically dedicated a significant amount of their time, energy and resources to new business and customer acquisition.
