THE FUSE

Last month, McDonald’s CEO Chris Kempczinski took on the herculean task of enjoying a hamburger like a regular human. Describing the food as “product” on a “sort of bun,” assuring the audience that he will be finishing the rest “for lunch,” Kempczinski took a bite out of the Big Arch burger, then stared at it like a doctor’s note. As more videos emerge of Kempczinski attempting to eat his own food, a simple question comes to mind: Don’t you have clowns to do this?