Imbibe Magazine | 23.03.2026 22:16
In our March/April 2026 issue, writer Oset Babür-Winter explores the booming modern market for matcha green tea. It’s an ingredient that has broken well beyond the teahouse and can now be found contributing its signature verdant hue to everything from smoothies to ice cream to skincare. But with meteoric popularity comes pitfalls, particularly as demand outpaces supply and the market becomes flooded with subpar products in a category still lacking consumer education.
