How A Headline Gets Written At Kotaku: Battlefield 6 Edition

Kotaku | 22.01.2026 03:05
Consider this the first in a new series of sporadic posts attempting to demystify what goes on at Kotaku, a website about games but also lots of other stuff. We publish many stories here. Sometimes well over a dozen throughout the course of a day. Maybe even a hundred by the end of any given week. Likely the first thing you see on any one of those stories is the headline. How do we come up with those?