Good Good Good and the Power of Building Fashion Around Community
StartUp Magazine | 27.05.2026 18:30
Good Good Good and the Power of Building Fashion Around Community. In a fashion industry often driven by fast trends and seasonal hype, Good Good Good has taken a noticeably different route. Founded in 2016 by Daniel Sher, the Cape Town based label built its identity around something deceptively simple: functional clothing designed for every body.
