Outside In and Nature of Things Rethink Beauty Retail in NYC
Design Milk | 10.09.2026 21:00
Beauty retail increasingly asks stores to do more than simply display products. At a new SoHo concept from Outside In and Nature of Things, shopping is only one part of the program: Makeup and skincare share an address with fragrance, coffee, and a hidden garden, all connected by an architecture designed around light and sensory experience.
