Lamine Yamal and his little bro gave Spain the kind of PR money can't buy
Bizcommunity | 20.07.2026 17:32
Football is full of stories about brotherhood. Usually, they're about teammates willing to fight for one another over 90 minutes. But at the 2026 Fifa World Cup, Spain's most effective ambassadors aren't a marketing campaign or a media strategy. They are Lamine Yamal and his three-year-old brother, Keyne, whose joyful post-match moments have become some of the tournament's most widely shared moments.
