Xbox’s New Boss Lays Out Her Vision For Fixing A Broken Brand: ‘Players Are Frustrated’

Kotaku | 23.04.2026 22:50
With Asha Sharma at the helm, Xbox is making moves. It’s trying to speed up overdue updates for features on console, it’s changing Game Pass to try to bring down the cost, and it’s even ditching the “Microsoft Gaming” corpo-speak that came into vogue after the gaming division became way more than just a console business following the Activision Blizzard acquisition announcement. Now Microsoft’s recently minted gaming executive is doing something even more unusual: making her pitch directly to Xbox players on how she plans to fix the platform and where it’s headed next.